Billboard created for paint and home decor store Waters and Brown. The imagery was designed to convey the seasonal influence. The layout and use of white space was chosen to separate the display from its urban surroundings. This project was created in collaboration with the design firm f/k/a Evan Scott Designs.
9" x 12" brochure includes a back pocket that fits a 5.5" x 8.5" product catalog. This piece was designed to highlight the company's abilities while incorporating its affinity for nature. Pairing the brochure with a folder allowed the client to keep marketing materials in a cohesive package. This project was created in collaboration with the design firm f/k/a Evan Scott Designs.
The design of Arborjet’s municipality booklet includes vibrant images and a reader-friendly tiered tab set-up to help call attention to specific tree diseases, and illustrate methods of treatment and prevention. This project was created in collaboration with the design firm f/k/a Evan Scott Designs.
Calendar designed for promotional purposes for artist Chris White. The objective was to showcase his work as well as keeping the design fun and cohesive with the style of the art. Each name of the month was drawn by the artist and the days of the month were colored based on a sample picked from the painting that they were paired with.
With a monthly circulation over 22,500, Digital Output magazine provides news and information for the high-growth digital graphics and printing industry. The quiet layout and tailored typography, paired with stunning photography are part of the design standards that followed after my redesign of the publication in 2008.
Another example of a favored cover and spread designed for Digital Output magazine. The cover has an impactful image paired with both a san-serif and a script font to create a simple divide between the call to action and the subhead. The spread has been designed with playful yet clean typography and composition give the viewer direction when looking at the page.
Digital Publishing Solutions (DPS) magazine provides editorial topics, including digital printing, content/asset management, variable data printing, and Web publishing. The cover was commissioned and illustrated by Chris White, who was directed to show the complexity of web-to-print by creating an abstract scenario. Both cover and spread were designed to communicate simply the complex topics through illustration and typography.
The cover was kept clean, abstract, and colorful to help illustrate the topic, while the spread uses a large, bold image for impact and is paired with a thin, modern, san-serif font to balance the visual communication. A standard design solution that I implemented during the redesign of the publication back in 2008.
This is a collection of program books designed for The Jumper Classic, a former world-class show jumping competition. Clean typography with small, whimsical, graphic elements worked best to capture the elegance and fun of the show. Stylizing the imagery in a creative method helped balance the text-focused articles.
The concept behind the creative for this oversized, 13x19 inch menu, was to convey a "bold" and "sultry" mood, to coincide with the restaurant’s cuisine. This project was created in collaboration with the design firm f/k/a Evan Scott Designs.
Tickets for the 2013 Jumper Classic differ from previous years, by utilizing illustrations instead of photography. The overall design was constructed to reflect a softer composition than in years past, yet not straying from the established brand standards of clean and classic.
Each ticket showcases the rider that was used throughout that year’s advertising. The colors and composition were designed to create large impact on a small art board.
Poster for the 2012 Jumper Classic. The advertising and tickets also used this imagery and design to keep the overall brand identity consistent for that particular year. The concept was to create a big visual impact with the photography while rounding it out with classic typography and whimsical graphic elements.
The photography and overall design for this poster were carried over in the advertising for the 2013 Jumper Classic. Using classic typography and dramatic compositions kept the overall look in-line with established standards that I created in 2007.
“Meet and Greet” poster designed to reflect the look of the event’s tickets and program book cover. White space was used to keep the design clean and to allow attendants to the event, space for the rider's autographs.
This ad was designed with the intention to capture and keep the viewer’s attention with a clean and simple composition. This was ultimately achieved by using a bold graphic, limited text and balanced white space.
The use of typography, color and photography was deliberately chosen to showcase the elegance of the client’s work while highlighting their unique capabilities. This project was created in collaboration with the design firm f/k/a Evan Scott Designs.
Sponsorship ad for Coldwell Banker Residential Brokerage was designed to highlight the objective of the organization, Lyme Academy of Fine Arts, by strictly using typography in a playful and creative way.
Ad created for a high-end caviar company was constructed to convey a fun yet sophisticated look using typography, a limited color palette and clean, impactful photography.
Ad created for the North Conway, NH bridal boutique, Inspirations Bridal and Formal Wear. Dedicating half of the layout to a beautiful photograph next to the simple message delivered a bold yet elegant statement while also being reader friendly.
The winter ad campaign for Inspirations Bridal and Formal wear used imagery that evoked drama and elegance. The intention for the design was to complement the high contrast photograph by silhouetting the bride onto a rich black background and pairing it with a simple text block. Breaking the border on the bottom was intentionally created to draw the viewers eyes across all points of the composition.
This is my own wedding invitation. Knowing my love for owls, my husband painted the illustration. The invite is digitally printed on Hahnemühle Museum Etching paper. Finishing touches included deckling the edges, sewing the corners with metallic copper thread, and double-mounting onto the enclosure. The mailing label was designed to wrap around the envelope; it was finished with a custom die-cut.
RSVP and info cards were tied together using the same ribbon that was wrapped around the entire enclosure. The objective behind the design was to keep it fun and relaxed, which reflected the personalities of the couple, while also including elegant and classic elements to highlight the ambiance of the event.
The fonts were chosen for their simple elegance and ability to keep the over all appearance light and fun. The color palette used specific samples lifted from the custom illustration.
Letter-pressed invitation on Crane Lettra 100# paper and mounted on a pearlescent card stock which was adhered to a dark brown enclosure. The design reflects the highly formal event with the use of classical script, serif fonts and well balanced white space. The rose illustration was picked to convey the ongoing theme of classic beauty and was also a reoccurring graphic element for the other printed pieces.
RSVP and informational cards digitally printed on Crane Lettra 100# paper. The design from the invitation was carried over to give fluidity to the overall look of the invite pieces.
Along with creating a subtle antique feel, the rose illustration on this invitation was intentionally designed to guide the eye towards the pertinent information (i.e. date and time).
A classic petal enclosure with an ornate paper and ribbon. Client’s direction: fun, clean and simple. All three requests were met by keeping the construction fun, the typography clean and the layout simple.
The text for the invitation is an elegant script paired with a custom illustration of two birds. Very minimal edit helped to keep the overall look clean and reader-friendly.
The design for this wedding invitation and RSVP card was inspired by the bride’s Victorian-esque style dress. Color palettes were chosen to coincide with a late-fall wedding. The classic script and serif fonts were picked to reflect couple's interpretation of their event—a clean balance of whimsy and formal.
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Megan Bailey is a maternity, newborn, family and elopement photographer. She wanted a logo to represent her whimsical and fun personality and loved the idea of incorporating a peacock feather; I used that imagery to inspire both the typography and colors.
This nature photography and sound studio needed a classic logo that represented who they were without over-using images and color. The design objective was to create a lasting impression while keeping the typography and illustration clean and classic.
Typography and graphics for this logo were designed to reflect the store’s whimsical and elegant appeal and apparel. The overall look the client wanted was classic and fun, which they felt was achieved with the finished piece.
Athlete Advisory Services, a financial advisory company for pro athletes, needed a new logo with a classic yet powerful aesthetic. Using a gold and grey color palette with strong, yet classical typography achieved the overall image and idea they were looking for.
The client asked for a one color logo, preferably black, that reflected the beauty of their work. The monogram—which was designed to reflect the complex fluidity of nature—was juxtaposed with the classic serif font to give a dramatic impact without being busy.
The Jumper Classic began in 1989 and in 2011 they were in need for a new logo. The typography and limited graphic elements used in the logo helped to better reflect their classic, elegant, and established reputation. The finished ultimately brought cohesiveness to new brand standards.
Investors Marketing Services had been without a true “logo” for over ten years. An iconic monogram was designed with intentions of keeping the logo simple while reflecting the overall classic sophistication of the company.
Logo created to reflect the restaurant's modern take on homestyle cuisine. Pairing the bold and light san-serif fonts with the manipulation to the "S" helped reflect the restaurant’s variety and off-beat attitude.
This logo was created for a small company that makes homemade bran mash for horses. The client specified the look needed to be fun. The custom illustration was created by artist, Chris White and was paired with a loose, hand-drawn typeface to capture a playful and "fun" appearance.
The client, a life coach, requested that their logo integrated a heart and star symbol. Using abstract forms to pull together the two elements, the legs were intentionally crossed to represent the idea of life paths crossing. The typography was kept playful and simple to correspond with the "light-heartedness" of the icon.
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The wire frame, and user experience was designed for the complex Jumper Classic website. Elements and pages were created with the intension to keep the clicks to a minimum, load times light and maintain the overall classical look of the brand.
VIEW SITE | Chris White's website was produced using a WordPress content management system and features responsive design for all mobile and desktop platforms. The overall design was kept as minimal as possible in order to keep the primary focus on the artwork.
VIEW SITE | This is a dynamic, WordPress driven website for the Spanish version of Digital Output Magazine. Design elements and construction of the navigation, user experience and custom CSS keeps the on-line magazine site clean and reader-friendly.
VIEW SITE | Site coded in CSS and HTML. The objective for the look and user experience was to keep the navigation simple and have the design stand apart from typical photography websites. The overall graphic styling and simplicity of the galleries ultimately achieved this for the client.
VIEW SITE | An elegant HTML, boutique-style website. Animated elements were included to give a dynamic feel while very minimal text and menu items keep the user experience simple and light. A new responsive, dynamic site is in the works. Check back soon to see the finished product!
VIEW SITE | This site was developed using CSS and HTML, as well as Flash for graphic elements. A small/boutique site, the overall objective was to visually create warmth—which the flash elements that fade from black and white to color, capture—and keep the userabilty simple and clean.
VIEW SITE | HTML site created with the objective to keep each page light with minimal load time. Animated elements were implemented to provide a more interactive feel. A simple navigation, minimal content help to achieve the clients requests.
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site design and development by murrow creative, llc 2014